Celebrity Marketing Strategies Used by the Experts
Celebrities are influential people in society. People tend to have a soft spot for anything associated with them. Statistics show that using a celebrity in promoting a brand can increase sales by 4%. But how do they do it differently from other traders? Here are four celebrity marketing strategies used by experts that you can also use to increase your sales.
Partner with brands that complement yours
Big brands are very strategic when it comes to celebrity partnerships. Celebrities know it. That’s why they are always ready to support brands that communicate their values ââand what they stand for. Nobody wants a scenario like Beyonce’s failed Pepsi endorsement.
It is crucial to examine the fine details of a partnership before signing a contract. Network widely and identify like-minded companies you can work with. The partnership should add value to your brand and help you achieve your business goals.
Take advantage of social media
Celebrities use social media just like marketers, to connect with people and promote their brand. They use the platforms to expand their reach and engage fans. Unlike many people or businesses that rely on one or two social media platforms for advertising, celebrities know they have fans from different walks of life. As a result, they create different posts for different social media platforms. They also understand their audience well and use the language used by their fans.
You can also apply the same tactic to reach a wider audience and increase your brand visibility. Create accounts on different social media platforms and spend more time connecting with your audience. Use language they can easily understand to get your point across. Make it easier to find your business or services by using everyday conversation terms.
Loan Center, one of the best online lenders, ranks for different online financing terms and entrepreneurs can easily find the company using search terms such as “car title loans near meor âwhere to find the best title loansâ. Optimize your posts and web pages for search engines and get found by prospects.
The more people see you, the more they feel connected to you. It’s a trick most celebrities have mastered, which is why you’ll always see them on TV and in the news. They are constantly posting content on social media and appearing in major advertisements.
You can also follow suit, but you have to be careful that your message doesn’t backfire. Look for different opportunities to promote your brand. You can start a personal blog, do online presentations, and start a podcast about your niche or industry. Comment on other people’s blog posts and associate your brand with anything positive related to your industry.
Give back to the community
many stars use their influence to give back to today’s society. It’s a great way to reinforce personal values ââand have a purpose. Giving back to the community reassures people that the star cares deeply about them and appreciates their support.
Look for charitable opportunities or programs that help those less fortunate in your community. Give gifts and explain why your company participates in such charitable programs â to improve people’s lives. Later, you can hold educational sessions and talk about how your products can benefit the community. People will always spend money on businesses that do good.