Beginning of a 2-day workshop on packaging handicrafts in Kashmir Haat

Srinagar, July 26: To promote local products in the market and increase their sales, the Director of Handicrafts and Hand Weaving in Kashmir on Monday inaugurated a two-day workshop on the packaging of handicrafts and weaving products at the hand.

The workshop is underway in collaboration with the Indian Institute of Packaging (IIP) in Mumbai and is being held at the Kashmir Haat Conference Hall, Srinagar.

At the inauguration of the workshop, Kashmir Handicrafts and Handicraft Weaving Director Mehmood Ahmad Shah said product packaging has evolved as an effective market tool to increase sales of products. He also said that in the age of advanced information technology, it has become more important that in the midst of online business strategies, there is a need to display the product in the markets in an attractive way.

The workshop is organized in association with the Indian Institute of Packaging (IIP) in Mumbai and a team led by the Director of IIP Mumbai, Tanveer Alam, provide their perspective on packaging issues.

During the workshop it is expected that in addition to hands-on training and demonstration on packaging designs, discussions on issues, importance of packaging design and improvement of current packaging are shared in the J&K Handicraft / Handweaving Sector. The session was moderated by Dr Gaurav Madhu, Co-Director and Regional Director of IIP, Mumbai and Rahul B Tirpude, Deputy Director of IIP through various PowerPoint presentations on different aspects of packaging.

The workshop brought together cardboard unit holders, artisans, cooperative societies, producer societies, representatives of the Handicraft & Handloom Development Corporation, the National Institute of Fashion Technology, the Indian Institute of Carpet Technology, Institute of Handicraft Development and officials of the Department of Handicrafts and Handweaving from all districts to instill the exhibition with regard to the dissemination of Package information will reach every nook and cranny of Kashmir and will be implemented in the training module that the department organizes through training programs through various centers.

On occasion, various prototypes have been unveiled, including prototypes of papier-mâché, rugs, pashmina silk, walnut, etc. Besides the attractive design of the packaging materials, information related to crafts and craftsmanship is also displayed on these prototypes.

In addition, the packaging material is also rapid response coded (QR) allowing the marking of genuine products and the dissemination of information relating to artisans and craftsmen.

Brenda J. Honeycutt