2-Day Handicraft Packaging Workshop Concludes in Srinagar

Srinagar, July 28: Two-day Handicraft and Handwoven Product Packaging Workshop hosted by Director of Handicrafts and Handweaving, Kashmir in collaboration with Indian Institute of Packaging (IIP), Mumbai ended on Wednesday.

The workshop held at the conference hall, Kashmir Haat, Srinagar was tackled by experts who shed light on the packaging of hand-woven and hand-woven products.

Kashmir Handicrafts and Handicraft Weaving Director Mahmood Ahmad Shah highlighted the importance of adopting new packaging strategies for products and assured participants, especially the artisan community / weavers, that the department is committed to providing all of these platforms for their progress and prosperity.

During the workshop, in addition to hands-on training and demonstration on packaging design, discussion of issues, importance of packaging, design and improvement of current packaging practices were shared in the J&K Handicraft / Handweaving sector among the participants.

The session was moderated by Tanveer Alam, IIP Mumbai Director, Dr Gaurav Madhu, IIP Co-Director and Regional Head and Rahul B Tirpude, IIP Deputy Director through various PowerPoint presentations by sharing success stories related to increasing sales by adopting the soothing packaging. product strategies.

Various prototypes were unveiled, including prototypes of papier-mâché, rugs, pashmina, silk, walnut, etc. Besides the attractive design of the packaging materials, information related to crafts and craftsmanship was also displayed on these prototypes. In addition, the information on QR code packaging materials that helps in marking authentic products and disseminating information about crafts and crafts was also shared.

Workshop participants included cardboard unit holders, artisans, cooperative societies, production companies, Handicrafts and Handweaving officials, National Institute of Fashion Technology, Indian Institute of Carpet Technology, Institute of Handicraft Development and officials of the Department of Handicrafts and Handweaving from all countries. districts.

“The aim of the workshop was to educate participants about the product-based packaging that is in demand in this contemporary market competition,” officials told Rising Kashmir.

While applauding the department’s role in organizing such a wonderful workshop, the participants, especially the artisans / weavers, said they had gained and enriched a lot from the two-day program and would adopt the techniques learned in packaging of their products and also requested that a packing center be established in the summer capital of J&K for artisans to enjoy.

Brenda J. Honeycutt